Niche markets are where it's at: Chris Anderson's The Long Tail
is exactly right. The Internet not only eliminates the overhead of
physical space but also, more importantly, reduces the overhead of
finding what you want to near-zero. When your computer tracks your
preferences and auto-discovers new content that you actually want, it enables new markets that couldn't otherwise exist.
Update 10/11: Joi Ito's take.
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1 comment:
That's why I created my software - to take advantage of the Long Tail. It's a philosophy that will permeate all the new strategies on the Web in the coming years...
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